Abstract
ABSTRACT:This article examines how the civic authorities of six English towns responded to competition from new markets, regional fairs, informal trade and each other during the period 1250–1400. It argues that the civic authorities adopted an aggressive strategy based on developing a good reputation for their town, in order to show that the town was well governed and that its merchants and artisans maintained high standards of quality. This article focuses upon how a credible reputation was developed through the creation and enforcement of market regulation, and examines its appeal to citizens, foreign merchants and the crown and nobility.
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