Reprivatized Womanhood: Changes in Mainstream Media's Framing of Urban Women's Issues in China, 1995–2012

Abstract

After waves of women's liberation movements, the reform era has witnessed a puzzling stagnation, if not decline, in women's status in China. Among the existing literature on the changing public gender discourse in postsocialist China, few studies have substantially engaged with feminist critiques of the “separate spheres” as an analytical framework. In this study the authors performed content analyses on 202 articles drawn from 3 Chinese mainstream magazines between 1995 and 2012 to describe changes in media's framing of urban women's issues. Over time, topics on marriage and private relationships became increasingly predominant, while concerns over gender discrimination diminished in the mainstream media. The results provide evidence for a revitalization of traditional gender values attributing women to “private” spheres and reveal the media's repeated use of individualistic approaches to structural problems, suggesting an alliance between patriarchal and neoliberal ideologies in shaping public gender discourse while concealing structural inequalities in urban China.