Abstract
The increasing focus on non-normative gender identities and sexual orientations in cultural discourses creates a paradox for LGBTQIAP* communities. On the one hand, increased visibility paves the way for greater tolerance in the general public; on the other hand, it may also suggest the logical fallacy that on-screen representations mirror off-screen realities. This article argues that the hyper-visibility of queerness in media maintains and legitimizes existing, cis-heteronormative sociocultural orders that are reflected in legal developments. Further, the (popular) cultural discourse about queerness adds to its continuing normativization. The ‘mainstreamification’ of queerness risks cementing legal inequalities for LGBTQIAP* persons, leaving queers vulnerable to discrimination while popular discourse is able to imagine an emancipated queer subject on-screen.
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