Abstract

Introduction M.King & K.Watson.- PART ONE: AUDIENCE RECEPTION STUDIES Public Medicine: The Reception of a Medical Drama S.Davin.- Primitive Communications: The Case of the Radio Campaign for Asian Populations in the UK Y.Doi.- Performing Disability: Impairment, Disability and Soap Opera Viewing A.Wilde.- PART TWO: DISCOURSES OF HEALTH AND ILLNESS IN THE PRINT MEDIA AND THE INTERNET Threatened Children: Media Representations of Childhood Cancer C.Seale.- Mad Cows and Mad Scientists: What Happened to Public Health in the Battle for the Hearts and Minds of the Great British Consumer? M.King & C.Street.- Writing Digital Selves: Narratives of Health and Illness in the Internet M.Hardey.- PART THREE: UNRULY BODIES AND THE MEDIA 'Planting Landmines in Their Sex Lives...': Governmentality, Iconography of Sexual Disease and the 'Duties' of the STD Clinic A.Price.- Slicing Through Healthy Bodies: The Media Representation of Body Modification K.Watson & S.Whittle.- Representing 'Healthy' and 'Sexual' Bodies: The Media, Disability and Consensual 'SM' A.Beckmann.- PART FOUR: MORALITY AND HEALTH: DISCOURSES OF GOOD AND EVIL IN HEALTH TEXTS Dope Fiends: The Myth and Menace of Drug Users in Film P.Guy.- Disease, Decay and Dread: Literary Constructions of Illness A.Kershaw.

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