Abstract
Abstract The significance of photography in both the opening and the shaping of the Western frontier has been more extensively analysed than its role in Florida has been.1 It appears, however, that photography has been an equally important factor in the shaping of ideas of this state and its people. Florida's economic boom was at its most intense in the 1920s, so that its ‘discovery’ by the industrialized North-eastern USA occurred in a world where photography, its inexpensive and ubiquitous reproduction, and the corollary modern arts of advertizing and political manipulation, were fully refined and internalized by popular culture.
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