Abstract
The late-1990s was a moment when the issue of Scottish identity came to the fore in popular culture. In the United Kingdom, the 1997 devolution referendum and subsequent establishment of a Scottish parliament in 1999 led to the issue of what it means to be Scottish being widely discussed in the British media. Arguably, however, the major factors shaping these assessments came from North America. The release of Mel Gibson's phenomenally successful film Braveheart (1995) and the inauguration of National Tartan Day in the United States in 1998 saw US interest in Scotland soar. In 2000, the US census recorded a '40 per cent rise in the number of US citizens who claim to be of Scottish ancestry* (Kerevan 2001, p.l) and in 2002 nine thousand bagpipers were parading through the streets of Manhattan setting a world record for the largest pipe band (Hall 2002a).
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