Abstract

Emerging research on the news representation of obesity and Covid-19 has found that obese individuals are overwhelmingly presented in stigmatizing ways in news article texts, but the visual representation of obesity and Covid-19 has been understudied, even in the increasingly ubiquitous news stock photographs. This study analyzed the representation of obesity and Covid-19 in 111 editorial stock photographs from Adobe Stock, Getty Images, and Shutterstock using visual content analysis and semantic field analysis. In contrast to past research, which has found well over 65% of the analyzed photographs to be stigmatizing, only slightly over half of the analyzed editorial stock photographs were stigmatizing. Potentially destigmatizing associations of obesity with attractive appearance and positive emotions were also present.

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