Abstract
The live broadcast is the most effective tool of the television news. The privilege of real-time witnessing the event, where it occurred, is enjoyed only by the audience of the television news. However, this privilege is not only realized by the speaker, but also by news reporter, camera and the cameraman. This study aims to reveal out the sexist approach to the women in the primetime news. In the study, “critical discourse analysis” method and relevant techniques are applied. Kanal D, Kanal 7, NTV, TRT 1’s primetime news are recorded by a media monitoring agency from 05.12.2011 to 11.12.2011 and pursuant to the aims and context, the representation style of women in primetime news was examined. When all resultant data is evaluated, our results are supportive of and approves the findings of similar studies. The media is generally dominated by sexist discourse against the women. To date, the man had shaped the woman as he desired and he continues to do so using media texts. The presence of woman is focused on the mother, the wife and the instrumental object at the public field. Women and problems about being woman are superficially addressed.
Highlights
Television is the concrete example of the contemporary culture and it cannot be isolated from social events
Due to the distinctive visuality, the mean existence ratio of women in the primetime news of TV channels is not analyzed; this is because women take part almost in all news regardless of their importance for the news as a part of at least being a visual material
What is important here is that women can be regarded as both a natural-equal presence and instrumental being in the same news script at the same time
Summary
Television is the concrete example of the contemporary culture and it cannot be isolated from social events. Television had become the culture focus point of societies immediately after it had introduced to the human life On one hand, it can be considered as integral part of the culture structure (and the production), while it is deemed as the mass communication tool, which is most remarkably sublimed, on the other hand; in addition, it can be recognized as national organization which has international dimension (communication and capital) (Holland, 1977:3). Television is a significant and cultural establishment which is manifested in both individual and social life It had created a brand new and a quite different experience field for human. Social change is controlled by the dominant power which controls the change of images (Baudrillard, 2003: 89-96)
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