Representation of Race and Ethnicity in Mainstream Advertising: A Critical Analysis of Racial Stereotypes in Global Advertising Campaigns

Abstract

This discussion examines the impact of racial stereotypes in advertising, focusing on the psychological effects on marginalized communities and the reinforcement of racial biases and discrimination. Racial stereotypes in advertising can have detrimental psychological effects on individuals, leading to feelings of invisibility, self-doubt, and low self-esteem. It can also reinforce internalized racism and create a sense of otherness or alienation. Furthermore, these stereotypes can perpetuate existing racial biases and contribute to discrimination in various domains of life, hindering progress towards equality and social justice. Advertisers have a responsibility to challenge and dismantle these stereotypes, promoting inclusive representations and actively working towards a more equitable society.