Abstract
The purpose of this article is to consider the importance of the regional ethnic and linguocultural specificity of the Republic of Belarus in matters of representing the ethnocultural heritage in the tourism sector. The object of analysis is the ethnocultural and linguocultural heritage of the Republic of Belarus. The subject of analysis is the regional context of the representation of ethnocultural and linguocultural heritage of the Republic of Belarus in the tourism sector. The method of system analysis and the descriptive method are used in this research. As a result of the study, the regional context of the representation of the ethnocultural and linguocultural heritage of the Republic of Belarus in the tourism sector was considered, the problem field of the issue was identified, the prospects for solutions were outlined.Findings. Today, the ethnocultural and linguocultural heritage of Belarus is widely represented in the tourism sector in a regional context. However, the ethnocultural authenticity of six Belarusian historical and ethnographic regions is not fully reflected in the existing tourism product and requires additional forms of promotion and representation. Practical application of the research results is possible in the creation and promotion of new tourism programs, the development of lecture courses on the topic of ethnology, linguoculturology and tourism.
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