Abstract
Since its introduction, media literacy has been occupied with introducing its core tenets of understanding and responding to media messages to society. In the process, a broad‐based approach to media literacy and ethnicity has been normalized in practice and application. Although this approach is in its burgeoning stages, researchers and media literacy scholars have begun to advocate for an increased dialogue between media literacy and ethnicity, in the hope of encouraging greater awareness of racial and ethnic stereotypes in the media and of offering adaptive tools and educational strategies designed to lessen the impact of negative messaging and to increase positive interethnic dialogue in society.
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