Representation of disability in media: A study of abled differently program

Abstract

This study sought to examine the representations of disability in the media focussing on the Kenyanational broadcaster, the Kenya Broadcasting Corporation Television (KBC TV). Specifically, thestudy investigates how KBC TV’s premier program ‘Abled Differently’ is representing People withDisabilities (PWD). The study utilized mixed methods research design with the study population being‘Abled Differently’ program, as well as stakeholders in the disability movement. Non-probabilitypurposive sampling was used to select 26 episodes of ‘Abled Differently’, and a purposive sample of 10key informants drawn from the production team of the program and stakeholders in the disabilitymovement in Kenya. Quantitative data was collected using a content analysis tool and analysed usingdescriptive statistics. Qualitative data was obtained using interview guides and analysed thematically.Findings indicate that ‘Abled Differently’ program utilizes code-switching, sign language and subtitleswhich enables comprehension of program content, as well as guaranteeing a wider reach of theprogram. However, there is need for an increased critical angle towards framing stories on PWDs,with a potential of challenging myths about PWDs. The study concludes that the ‘Abled Differently’program was KBC-TV’s own production, following an original concept, which affords it flexibility indetermining the content to feature regarding PWDs. The program provides a big shift from thestereotypical portrayal of PWDs in the media and this can potentially promote more inclusive andtolerant societies. The study recommends that more stakeholders in the production of the program beengaged to give the program a diverse outlook on PWDs issues as well as more varied and criticalcontent.