Representasi Politik identitas Dalam Kampanye Online Calon Legistatif Partai Politik Peserta Pemilu 2014

Abstract

As usually general election will be held, all attentions, thoughts and energy of political elites that was being a contestant, they will do any kind of political campaigns. General election 2014 belong the difference when it was compared with earlier general election 2009 especially for legislative elections. In general election 2014, general election system used the most gain of voters and it was not based on rank order. In doing the political campaign, they used the online media that involved blog and websites as well as social media. By using qualitative approach with critical analysis, the results showed us that legislative nominee in general election 2014 portrait themselves by using political symbols for instances color of party identity, elites of party, and symbol of party. Use of political elites was used as an endorser to raise the image of legislative nominee. While color and logo was used to enforce position legislative candidate which one party he was