Abstract
Gender equality implies equal opportunities and conditions for every human being, for them to achieve their full development. Gender equality responds to universal rights and justice, which is a quality that fuels the individual to give everyone what they deserve, and allows the construction of societies that are on the look for human dignity. Although gender equality takes over a relation of justice with others, this relation is affected by social constructs, mental representations, and different ways of exercising power adhering to the ways and customs of each culture, thus equity hardly emerges in the daily life, and historically has violated minority or disadvantaged groups. At an institutional level, it is possible to promote gender equality and later, a culture of values that bears greater civic responsibility through specific actions. To fulfill these proposals, the subject’s constructs and mental representations that bind the individual to certain practices must be identified; hence the objective of this research was to explore the mental representations that make gender equality expressed through language of students in higher education. With the qualitative analysis of the information 131 codes were generated which nurtured a data base for a computer system that serves as a tool to analyze new information. Atlas.ti was the software used to create the interpretative conceptual network about mental representation of the equity of genre and these allowed the scaffolding of proposals for action from the understanding that these representations generated.
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