Representação feminina na propaganda eleitoral partidária no Brasil: as candidatas a Deputada Federal pelo Paraná na TV

Abstract

Bearing in mind the low number of women elected for positions at the Brazilian legislative bodies, this article analyzes how the candidates for federal deputy of one of its states, Parana, have appeared at the electoral advertising at 2014. It’s considered that, as it occurs with other resources applied during the electoral period, women have an unequal access to television ads, when compared with the male candi- dates. Besides that, this treatment tends to increase or diminish in the different parties. With a quan titative content analyzes, the article shows that the television’s electoral advertising doesn’t reflect the law, which establishes a quota of at least 30% women candidates, and has the men over-represented. Nonetheless, the parties have significant differences: the left ones tend to show more women at the ads than the right ones. Furthermore, the analysis shows that exists inequality between the women who ap- pear at the campaign segments.