Abstract
This article, based on a case study of newspaper coverage of the Midwestern “farm crisis,” argues that the reporter's beat and subjectivity are factors in the creation of ideological diversity in the news. While drawing upon both British cultural studies and traditional sociological theories of the news, the article criticizes both interpretive studies, for implying that resistance is found only within the decoding capabilities of the audience, and sociological studies, for focusing on news in its dominant form rather than in deviation, where resistance and opposition are to be found.
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