Abstract

ing section format permitted a reduction in the overall size of the Journal, even while the number of pages devoted to technical articles was being significantly increased. In this way, it was possible to give members more Journal content at the same time as an adjustment was being made to hold down expenditures in the face of ever increasing costs of printing and production and the threat of reduced advertising income. Sales of all books declined, in some part for lack of any special advertising, but the availability of the new cast-iron pipe standards pushed specifications sales to record highs that increased overall publication receipts 33 per cent over 1952. Meanwhile, too late in the year to affect income, two new booklets, which promise to be exceptionally popular and profitable, were issued. With at least two new manuals in prospect and the tenth edition of Standard Methods now well

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