Abstract
Stearns and Borna (2005) argue that Kumcu's and McClure's (2003) model of prestige pricing (that maintains the law of downward sloping demand) may give educators the impression that there are no other validated cases of partially upward sloping demand curves. They recommend that marketing textbook authors list the following as validated examples of partially upward sloping demand: Giffen goods, network externalities, social externalities, and Veblen products. This reply reflects on the merits of these cases and concludes that each is implausible at best.
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