Replaced too soon? An exploration of Western European consumers’ replacement of electronic products

Abstract

This article explores consumers’ replacement of electronic products. A survey with 617 participants from Western Europe who had recently replaced their smartphones, vacuum cleaners, televisions or washing machines gives us insights on the age and state of products when replaced, repair considerations and the extent to which 19 reasons for replacement influenced the replacement decision. Overall, the results show that lifetimes were relatively short. Most products were replaced while they were still performing their main function, but showing a loss in performance. A majority of respondents (60%) replacing their defective product did not even consider repairing it. Interestingly, more of the respondents considered repairing a broken product (58.6%) than a partly malfunctioning one (30%). Washing machines were replaced for functional reasons while televisions were replaced because the consumers were attracted by the new features. Satiation was consistently one of the most important reasons to replace smartphones, vacuum cleaners and televisions.