Abstract
Recent advertising media models demand estimates of effects of repetitive exposures on consumers in particular advertising situations. A laboratory technique for providing such estimates is suggested, and a study using this technique indicates the need for significantly different repetition functions for different kinds of products, brand positions, advertising formats, and advertising goals. Further development of the technique is also indicated.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have