Reorientalism and globalisation: transnational artists from India and representations of the ‘other’

Abstract

In this article, I discuss some artists who have emigrated from India to the United States and the United Kingdom whose more recent work contains ‘Orientalising’ imagery influenced by the conjoined forces of the art market, collectors, biennales, globalisation, the Internet, the rapid development of India’s economy and its impact on the global art scene. It seems that fame and fortune for some Indian artists living in the West entails capitulating to the desire for exotic, ornate, sexual and stereotypical representations associated with Indian culture and religion. In contrast, I consider the direction taken by other artists who remain in their country of origin and portray life lived there without being particularly attentive to being Indian, although they may concentrate on social and political issues.