Abstract
This article offers a general overview of the drastic effects so far on sports industries of the Covid-19 pandemic and the attempts to contain its spread. It seeks specifically to give a framework that can support tennis clubs in their strategies for reopening, by utilizing a SWOT analysis as a basis to map clearly their current moment. It argues that all sports industries will emerge from this period radically transformed, that sports facilities such as tennis clubs need to alter their approach for this new era, and offers practical suggestions for how that might be achieved successfully.
Highlights
The outbreak of the Covid-19 pandemic is the defining global health crisis of our time, and it may be considered the most significant global challenge since World War Two
This article attempts to identify and discuss various effects of Covid-19 on tennis clubs and provide strategic suggestions to minimise the negative impacts of the virus on these enterprises
The scope of this article is confined to providing tennis club management with a source of information for strategic planning during the Covid-19 era
Summary
The outbreak of the Covid-19 pandemic is the defining global health crisis of our time, and it may be considered the most significant global challenge since World War Two. To fight with Covid-19, governments all around the world adopted a wide range of strict protective measures These measures have included the closing of educational institutions, cancellation of mass social gatherings, national and international travel bans, restrictions on cultural and sporting events and the imposition of lockdown condition on vast populations (Parnell et al, 2020). This article attempts to identify and discuss various effects of Covid-19 on tennis clubs and provide strategic suggestions to minimise the negative impacts of the virus on these enterprises. The delivery of certain exercise forms such as Pilates, fitness and yoga are far more amenable to adaptation than tennis, with certain services moving quickly to online platforms. The social aspect of sports may gain more value in the future These are only some of the impacts which we expect to witness. The scope of this article is confined to providing tennis club management with a source of information for strategic planning during the Covid-19 era
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