Renová tu Vestidor: Second-hand online clothing retail as an extension of domestic labour and as resistance practices in Argentina between 2016 and 2018

Abstract

The aim of this article is to look into some fashion consumption practices that manifest resistance at the micro social level and which occur through one specific virtual platform from Argentina, Renová Tu Vestidor (renovatuvestidor.com). The resistance mentioned here seeks to overcome market prices during the period concerning 2016 and 2018, as well as to find brand items and other affordable stylish garments and simultaneously generate extra income. Therefore, resistant practices through online shopping are linked to the need of managing the household economy in a time of national (and global) crisis, without neglecting the pleasure that fashion consumption provides (visiting virtual stores and shopping online), as well as avoiding the loss of class status and, last but not least, evincing an unconscious extension of domestic labour. This article will specifically address the relationships some women maintain between fashion consumption as resistant practices in virtual platforms that trade with second-hand clothes, and formal occupations, leisure, pleasure and an extension of domestic labour.