Renewable energy policy design and framing influence public support in the United States

Abstract

The United States has often led the world in supporting renewable energy technologies at both the state and federal level. However, since 2011 several states have weakened their renewable energy policies. Public opinion will probably be crucial for determining whether states expand or contract their renewable energy policies in the future. Here we show that a majority of the public in most states supports renewable portfolio standards, which require a portion of the electricity mix to come from renewables. However, policy design and framing can strongly influence public support. Using a survey experiment, we show that effects of renewable portfolio standards bills on residential electricity costs, jobs and pollution, as well as bipartisan elite support, are all important drivers of public support. In many states, these bills’ design and framing can push public opinion above or below majority support. Public opinion may inform legislation of renewable energy policies. This study shows that public opinion and strength of renewable energy policy are correlated across US states, but a majority of the public actually supports these policies if public health benefits and job creation are emphasized.