Renew business ecosystem: A comparison study between traditional and Shanzhai network

Abstract

This paper is to explore the companies' strategy on renewing the mature business ecosystem by comparing between traditional and Shanzhai network. This research started as reviewing companies' strategy over the industry maturity from three perspectives including technology oriented, innovation oriented and network oriented. Then case study method is selected to demonstrate the detail renewal process of business ecosystem. Two groups of units are to study: traditional mobile companies' network and Shanzhai network as a mature business ecosystem. Finally, this paper is to identify five network strategies to renew the mature business ecosystem including easy solution, platform enabling, downstream innovation, organization recentralization and regulation adaptation.