Renegotiating gender and class in the berry fields of Michoacán, Mexico

Abstract

This article examines the renegotiation of gender and class in a rural Mexican community where economic crisis in the sugar industry led foreign agribusinesses to promote blackberry and raspberry production for export and hire primarily women as berry pickers. Analysis focuses on the transition from a sugar economy where mostly men worked in the cane fields to non-traditional agricultural exports when women entered agricultural waged labor in unprecedented numbers. This restructuring of the regional economy raises important questions regarding the marginalization of differentiated subaltern groups and the nature of new sets of power relations between transnational agribusinesses, berry growers, and waged workers. I analyze the contradictions of this changing social field that connects Northern consumers, transnational company executives, berry growers, and waged laborers in a web of differential power relations as they reverberate along the commodity chain from campesino households to the global market.