Rendering the regional: local language in contemporary Chinese media

Abstract

For centuries the sub-national languages of China have been a fundamental feature in daily life and popular culture, while a standardized form of Mandarin has been adopted as the language of the state (including education). Suppressed during powerful movements to establish a modern, national culture, these local languages or dialects have nevertheless survived, and their resurgence in the media and literature has caused tensions to surface. Concerns for education, law, and commerce have all promoted a standard national language, yet, at the same time, as local societies have undergone massive transformations, the need to re-imagine communities has repeatedly challenged the adequacy of a single language to represent them. This ground-breaking study surveys in detail the sweep of local languages in television, radio, film, and print culture of late twentieth-century mainland China, especially Beijing, Shanghai, Chongqing and Chengdu, Hong Kong, and Taiwan. Focusing on these regions, the analysis contrasts and compares these distinct communities to each other and to the ways in which they mediate culture as a national institution. It draws on a wide range of critical, cultural, and media studies and explores how varied genres and media have sought to represent the tensions and assertions within these societies and how they construct the local in an age of globalization.