Remote Work Integrated Learning (RWIL) Field Placement in Retail Management

Abstract

Integrative projects have gained recognition in higher education institutions and the business community by providing valuable experience to students through immersive practice, bridging the gap between education and the business profession. This study provides a detailed analysis of students’ experiences in Remote Work Integrated Learning (RWIL) - field placement within the business area of retail management. Given that the study occurs during the COVID-19 pandemic, how remote working supports or hinders the WIL experience is investigated. The findings are extended to propose a framework for the practical implementation of RWIL design. This study offers new perspectives for higher-education professionals, specificity in retail management, and novelty of the Linguistic Inquiry and Word Count technique for sentiment analysis.