Remodelagem do Processo de Desenvolvimento do Produto Cartão

Abstract

Study of successful improvement experiences of processes in organizations can be used as a parameter for the definition of good organizational practices that contribute to managerial learning. Thus, the purpose of this paper is to present a case study (the Card product) to remodel the product development process of a financial institution. This paper proposes a new way of solving an existing problem. The process analysis of the development of this product is in agreement with the Business Process Management (BPM) approach to suggest improvements and to solve the inefficiencies detected in the process. The work of understanding the operation of the product and the analysis of the results of its development process allowed the formal identification of disconnections and opportunities for improvement of the process. Remodeling served to streamline processes, to fix detected disconnections, and to achieve performance goals. A proposal was presented to improve the process with a focus on the hosting system of financial control of the institution. Key users have judged that the alternative offers greater benefits than the way the product was developed and is currently being implemented.