Remix videos and the mnemonic imagination: Emotional memories of late Soviet childhood

Abstract

This article analyses a selection of Russian digital remix videos that are put together to argue for a sympathetic and affectionate memory of childhood in the late Soviet period and then posted online. In their imaginative and deliberate structuring of images these videos are meant to evoke resonant nostalgic recollections among viewers. Three themes emerge in these videos to suggest that this phase of life in the late Soviet Union had positive attributes: sociality and healthy preoccupations, the endurance and accessibility of things, and the historical specificity (in other words, the Sovietness) of that experience. The videos, with the comments below, constitute an emotional memory site where nostalgia is the paramount mode, but it must enter into a dialogue with other competing emotions about the Soviet past in the mnemonic space of video-sharing platforms. As a result, the emotional work online of remembering childhood becomes contested and deeply political.