Abstract
Abstract Following the continuing popularity of Congolese rumba music in the 1950s–1970s, I explore the technological spaces in which old songs appear more than 50 years later, and study the agency of those who initiate and actively contribute to the reinsertions of the old music in and on new media formats. By redefining the ‘repurposing’ of the remediations as strategies steered by human intentionality and occurring within social spaces, I investigate the kind of knowledge that an anthropological focus on remediation, repetition and circulation through electronic and digital media can offer about Kinshasa’s society at large. I propose to analyse the various purposes that direct Kinois (the inhabitants of Kinshasa), individual persons, media professionals and international corporations, to copy and insert old (and new) Congolese dance music into a particular media format, such as TV shows, USB sticks or mobile phone ring tones.
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