Religious Tourism and Visitor Perception: A Case Study Analysis

Abstract

Religious tourism is a popular and significant form of tourism that attracts people all over the world and across all religions. These religious heritage sites have different stakeholders and the success of this tourism lies in its stakeholder’s engagement and motivation to manage such religious heritage sites. The current study assesses the perception of different typologies of visitors who visit a religious heritage site in India to deduce significant findings that will enrich visitor spiritual experience. A mix of qualitative and quantitative methods was used for this research. The study concludes that the visitors are the key stakeholders and therefore their spiritual experience is of prime concern while managing religious heritage sites and devising measures to boost tourism at these religious sites.