Religiosity: What Does It Mean To Christian Conference Attendees?

Abstract

The aim of this research note is to identify how attendees to Christian conferences define religiosity. Through employing Leximancer, it is concluded that religious, God, beliefs, and traditions represent the religiosity themes identified by attendees. Religiosity as a term is not seen favorably by responses and its usage should be avoided. Rather, favorable terms such as joy, love, or patience coupled with Christian beliefs and practices should be employed when event researchers seek to see how Christians with a religious interest may respond to certain marketing stimuli when considering attending a Christian conference.