Abstract
The research on which entitle Religiosity and Purchase Intension of Purwokerto Halal Mart was aim to analyze the relationship between religiosity and trust in the purchase intention of halal mart retail in Purwokerto. This research is a survey of Taklim Assembly members of the Great Mosque of Baitussalam, Jenderal Soedirman Mosque, Wijayakusuma Mosque, Darussalam Mosque, Bhayangkara Mosque and Fatimatuzahra Mosque. The number of sample were 225 with simple random sampling technique. The statistical test performed is using SEM data analysis. The results show that several dimensions of religiosity, namely experiential, ritualistic, intellectual have positive influence on trust. While the ideological and consequential dimensions do not have a positive effect on trust. For the influence of the dimensions of religiosity on purchase intention namely the experiential, ritualistic, ideological and consequential dimensions have a positive effect on purchase intention, but the intellectual dimension does not have a positive effect on purchase intention. And trust also has a positive effect on purchase intention. This result could inform halal mart and consumers that religiosity empirically influences consumers’ trust and purchase intentions, and also consumers’ trust influence purchase intention in the halal mart.
Highlights
Many consumers are starting to take notice of products labeled as halal today
As the servants of Allah, Muslim have an obligation to use halal goods, they believe that halal goods have positive values and trusted safety to be used
It does not rule out the possibility of non-Muslim consumers who are keen on using them, because everything which is halal is good for health
Summary
As Muslims majority, food products that got attention and all products that are used in fulfilling everyday needs, such as cosmetics, bath soap, laundry soap, toothpaste, medicine and many others This phenomenon is interesting among Muslim businessmen to develop Halal Mart which has an advantage of all of the products are guaranteed halal. Further research conducted by Hashim (2017) underlying the use of trust variable in this study, in which the result is that trust can mediate the effect of the product benefits and corporate image toward purchase intention. The researchers are interested in conducting research on the effect of religiosity toward purchase intention in Halal mart which is mediated by trust. The research novelty is the purchase intention of consumers who use Multi-Level Marketing (MLM)
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