Religion in Vogue

Abstract

Religion in Vogue provides readers with a unique approach to the study of popular culture and American religion. Through its analysis of numerous primary sources ranging from fashion magazines to runway shows, the book traces how Christian symbols and imagery became an increasingly prominent part of the fashion industry and designer apparel. Examining this trajectory illuminates the longstanding and evolving relationship between Christianity and fashion. To capture this complexity, each chapter focuses on a specific element of fashion that mediates Christian ideas and images, including print articles, advertisements, jewelry, and fashion designs. Religion in Vogue examines in-depth religious elements in fashion advertisements, the popularity of cross jewelry, Catholic inspirations in designer collections, and, of course, the appearance of the divine on designer garments. Chronicling this trajectory highlights how the fashion industry constructs a vibrant textual, visual, and material discourse on Christianity that exists alongside and intersects with more dominant and familiar religious narratives. This fashionable religion, an aestheticized Christianity, offers spiritual seekers a way to be simultaneously stylish and religious. In doing so, the world of fashion both shapes and reflects trends toward religious individualism and religious eclecticism that have dominated the religious landscape of the United States in the latter half of the twentieth century and the first quarter of the twenty-first. Religion in Vogue helps us better understand the changing American religious landscape in a novel and fascinating way.