Abstract
This article analyses and discusses the mediation of the moral agency of a small church-based (Norwegian) welfare organisation from a media theoretical perspective. The main focus is on the relationship between the welfare organisation and its leader on the one hand and the local newspaper on the other hand. The relationship is conceived and analysed as a trust relationship and seen in the context of the local newspaper's agency manifesting the ideas of the public journalism movement. The article discusses whether the agency of the particular type of welfare organisation as mediated in the (secular) newspaper may contribute to ‘boosting religion’ or, more specifically, whether it might indicate that the church is still interesting as a source of moral authority.
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