Abstract
Abstract – Starting out from a celebrated 1995 controversy which arose from a late‐night incident on Brazilian TV, the relationships between neo‐Pentecostalism and established culture are explored. Taking into account traditions of legal rhetoric and of political adherence, the paper shows that what appears at one level as a religious conflict is at another level a conflict over political power, over the rhetoric and imagery of power, and for control of the popular imaginary.
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