Religion and the Marketplace in the United States

Abstract

Acknowledgments Contributors General Introduction Jan Stievermann, Daniel Silliman, and Philip Goff PART ONE: Reassessment 1. Why Are Americans So Religious? The Limitations of Market Explanations E. Brooks Holifield PART TWO: Evangelicals and Markets 2. Weber and Eighteenth-Century Religious Developments in America Mark Valeri 3. Billy Graham, Christian Manliness, and the Shaping of the Evangelical Subculture Grant Wacker 4. Money Matters and Family Matters: James Dobson and Focus on the Family on the Traditional Family and Capitalist America Hilde Lovdal PART THREE: Religious Book Markets 5. The Commodification of William James: The Book Business and the Rise of Liberal Spirituality in the Twentieth-Century United States Matthew Hedstrom 6. Literature and the Economy of the Sacred Gunter Leypoldt 7. Publishers and Profit Motives: The Economic History of Left Behind Daniel Silliman PART FOUR: Religious Resistance and Adaptation to the Market 8. Selling Infinite Selves: Youth Culture and Contemporary Festivals Sarah Pike 9. Religious Branding and the Quest to Meet Consumer Needs: Joel Osteen's Message of Hope Katja Rakow 10. Unsilent Partners: Sports Stadiums and their Appropriation and Use of Sacred Space Anthony Santoro PART FIVE: Critical Reflection and Prospect 11. Considering the Neoliberal in American Religion Kathryn Lofton Index