Relevant local content, social influence, digital literacy, and attitude toward the use of digital technologies by women in Uganda

Abstract

This study sought to examine the relationship between relevant local content, social influence, digital literacy and the attitude of women toward the use of digital technologies in Uganda. Quantitative research methods were used to collect, analyze and present the data from a sample of 384 women across Uganda. Data were analyzed using frequencies, percentages, factor analysis, correlation and regression analysis methods. Findings reveal a positive significant relationship between social influence, digital literacy, relevant local content and the attitude of women toward the use of digital technologies in Uganda. To improve the attitude of women toward using digital technologies in Uganda, there is a need for the community to approve of women’s usage of digital technologies in different sectors of the economy. It is also important for various stakeholders to work toward improving women’s digital literacy through education programs aimed at teaching women how to use digital media. Localized digital content should also be created in a language that women can understand in order to enhance adoption. Social environment factors such as social norms, values and beliefs should focus toward encouraging women’s usage of digital media over the long-practiced tradition of excluding women from using digital media and other technologies.