Abstract
The purpose of the article is to describe the relevant factors of agritourism management for small businesses, based on the benefits that this type of rural tourism has shown, especially in times of pandemic, as an excellent sustainable tourism option. For which the research was carried out through the deductive method, where various aspects were explored by analyzing several case studies of companies involved, supported by information from other scientific articles and literature for a broader understanding. Allowing us to establish the relevant factors for efficient and effective management of agritourism in small businesses, whose main pillars are value management, operations, sustainability and development. Constituting an innovative proposal that facilitates the agrotourism management of small businesses, since, based on global experiences, it systematically provides key elements that must be considered, if you want to benefit economically, reducing social impacts and minimizing environmental impact, pillars fundamentals of sustainability.
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