Relevance of Entrepreneurial Orientation Strategy to Cooperative Business Organizations in Nigeria

Abstract

This study examines the relevance of entrepreneurial orientation (EO) strategies to the success of cooperative business organizations. Primary data were collected through structured questionnaire from randomly sampled cooperative organizations. The data covered organizational characteristics, entrepreneurial orientation and performance of the cooperative firms. Descriptive analysis and structural equation model (SEM) were used to analyze the data. The findings show that entrepreneurial capacity of cooperative organizations to unlock prevailing market strategies is high. However, their level of aggressiveness for enhanced market competitiveness is low. Strong proclivity for high risk business is also low. The competitive aggressiveness of cooperative organization is found to be non-existent in the entrepreneurial framework. The findings suggest the need for review of business strategies of most cooperative entities.