Abstract
This study explored how potential national biases unfolded within the Australian broadcast of the 2016 Rio Summer Olympics. Applying social identity theory and self-categorization theory, this study content analyzed a total of 45 prime time broadcast hours of Australia’s Seven Network’s coverage of the Rio Games. Although the majority of top 20 most-mentioned athletes were Australian, non-Australian athletes were mentioned more frequently regarding total name mentions. Moreover, Australian athletes and non-Australian athletes were described in significantly different manners when ascribing reasons for athletic success and failure. This study contributed to the literature by uncovering how in-group members were portrayed in the Australian sports context while also providing insight into how consumers’ media consumption could potentially affect how the network broadcast the Olympics from a nationally partisan perspective.
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