Relaunching of Iconic Brand of yesteryear

Abstract

This research paper explores the dynamic landscape of brand relaunching, focusing on three iconic brands - Campa Cola, Charmis, and Bajaj Chetak. The objective is to analyze the challenges and opportunities associated with the relaunch of these brands, considering changing consumer preferences, market trends, and the competitive environment. The paper delves into the historical significance of each brand, the reasons for their decline, and the strategic initiatives employed for their relaunch. By studying these case studies, we aim to derive insights and recommendations for businesses seeking to rejuvenate legacy brands.