Relative Importance of Technology Acceptance Dimensions in Using of Electronic Banking in Meshkin City’s Public Banks

Abstract

The main objective of this research is relationship between technology acceptance dimensions and use of electronic banking. Statistical population consists of all the customers of public bank of Meshkin city. According to sample volume method, 384 persons have been selected. The environment research consists of the Melli, Maskan and Sepah bank in Meshkin city. In order to collect data, a 31 items questionnaire was prepared and distributed among the sample members. Eventually, 317 filled-out questionnaires were collected. In order to enhance the questionnaire validity researchers consulted with professional faculty members and its reliability confirmed based on Cronbach's alpha coefficient. To analysis of data we have used descriptive statistics i.e. frequencies, valid percent of demographic characteristics. Spearman correlation test and the relative importance were also used to analyze of hypotheses. Findings show that technology acceptance dimensions are significantly related with use of electronic banking. Also was found among technology acceptance dimensions, Trial ability and Usefulness perceived have the highest relative weight.