Relative efficacy of different encoding structures and judgment topics in a cued-recall task

Abstract

Existing research on the relative efficacy of the self as an encoding structure applies more to the self as an object than as a cognitive structure that guides the organization of incoming information. In order to provide a task that would be more directly relevant to encoding, subjects were asked to watch an interview of a resident assistant (RA) candidate by the housing department and to attend throughout to how similar the candidate's presentation was to the one they themselves or a typical RA would have given in the situation. Furthermore, judgments of similarity were divided into personality, ability, and nonverbal style. The dependent variable was a surprise cued-recall task, administered 20 min after the videotaped interview had ended. Consistent with prediction, subjects instructed to encode from a self-perspective exhibited better recall than those instructed to encode from a typical RA perspective. Also, as predicted, subjects who judged personality or ability similarity recalled more of the interview than those who judged nonverbal style similarity. Enhanced recall from the self-encoding perspective was consistent across all three types of judgments (personality, ability, nonverbal style), suggesting that the self is an efficient processing structure across a variety of diverse judgment topics.