Abstract
This study aims to examine the relationships among the dimensions of technology attachment, the dimensions of experiential relationship quality, experiential risk and experiential sharing intentions. The findings of this study are based on structural equation modeling (SEM) and hierarchical regression analysis (HRA) of a convenience sample of 525 guests during check out from the LINQ Hotel & Casino in Las Vegas, indicating that the proposed model fits the data. The analysis results contribute to the services marketing theory by providing additional insights into the dimensions of technology attachment, the dimensions of experiential relationship quality, experiential risk and experiential sharing intentions. The results of this study will also assist smart hotel management in developing and implementing market-oriented service strategies to increase the dimensions of technology attachment and the dimensions of experiential relationship quality, decrease experiential risk and create experiential sharing intentions.
Published Version
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