Abstract
Self-esteem can greatly influence one's emotional well-being, behavior, and interactions with others. It can range from high self-esteem, where individuals have a positive and healthy view of themselves, to low self-esteem, where individuals may have feelings of inadequacy, self-doubt, and a negative self-perception. Social media usage can have a negative impact on one's self-esteem, however, it can also potentially have a positive effect. This research is conducted to identify the level of social media addiction among university students and the relationship between social media addiction and self-esteem among university students. There are 384 respondents who were selected using simple random sampling techniques among university students in Malaysia. The findings show that the level of social media addiction among university students in Malaysia is high and it shows that there is a significant relationship between social media addiction and self-esteem among university students.
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