Abstract

In this study, we aimed to confirm a structural model of social capital in the constraints negotiation process using a sample of running-club participants in Taiwan. We also examined the mediating role of leisure negotiation. An online questionnaire was completed by 694 respondents. The findings revealed a positive association between social capital and leisure participation, and leisure constraints were negatively associated with leisure participation. Leisure negotiation partially mediated the relationships between constraints and participation and between social capital and participation. Specifically, running club participants may be able to increase their leisure participation by enhancing their social capital and triggering negotiation efforts. Based on these findings, we discuss several managerial implications for promoting overall leisure participation online via social media.

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