Abstract
The objectives of this study were to develop measures of parent and family factors which may moderate the inborn preference for sweets in children and to examine relationships between these factors and preschool children's preferences for and frequency of consumption of sweet foods. No significant relationships were found between family variables and children's preferences for sweet foods. Children's frequency of consumption of sweet foods was independently related to three family variables: parents’ frequency of eating sweet foods, the amount of television watched by the child, and parents’ attitudes toward giving their children sweet foods in positive contexts. The relationships among these variables that were seen were stronger in families in which the preschooler was the oldest child than in families with older children.
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