Relationships among grocery nutrition label users and consumers’ attitudes and behavior toward restaurant menu labeling

Abstract

In the United States (US), based on the 2010 Affordable Care Act, restaurant chains and similar retail food establishments with 20 or more locations are required to begin implementing calorie information on their menus. As enacting of the law begins, it is important to understand its potential for improving consumers’ healthful behaviors. Therefore, the objective of this study was to explore relationships among users of grocery nutrition labels and attitudes toward restaurant menu labeling, along with the caloric content of their restaurant menu selection. Study participants were surveyed and then provided identical mock restaurant menus with or without calories. Results found that participants who used grocery nutrition labels and believed they would make healthy menu selections with nutrition labels on restaurant menus made healthier menu selections, regardless of whether the menu displayed calories or not. Consumers’ nutrition knowledge and behaviors gained from using grocery nutrition labels and consumers’ desire for restaurants to provide nutrition menu labels have a positive effect on their choosing healthful restaurant menu items.